I agree with you Rich. He needs between tonight and tomorrow to really compellingly let people know who he is and take the conversation beyond he is the guy we all know flip-flopped (we just don’t know the score on the others as much, but they are too). He needs to memorably tell people WHY ROMNEY — who are you at core and how will you lead — and close the deal with conservative primary voters.

I think he started that today when he talked about change, McCain’s follow-up aside.