I post about his late-state strategy here, and a friend writes in response:

Rudy’s state prioritization strategy was probably the best choice, but it seems he made an epic strategic failure in his campaign’s message. Having correctly diagnosed that he’d have difficulties with one leg of the GOP stool (Social Cons), he doubled down on the economic and national defense legs. Oddly enough, his posture on economics (“nothing wrong with the economy that tax cuts can’t fix”) and defense (“you thought Bush was hawkish?”) were well received by a lot of pundits but were in the exact opposite direction of where the GOP primary voters are. (See http://people-press.org/reports/display.php3?ReportID=312) I can envision a different campaign in which Rudy ran as the happy pugilist addressing middle class pocketbook and moral anxieties…a sort of Bill O’Reilly With a Record. Instead, he pitched to (and won) the pundit class. Huckabee has pitched around the pundits, with good results. Huckabee is no more likeable or well-spoken or hungry than Giuliani. But Huck’s diagnosis of the GOP electorate was much better.