The Sunny-D Sazerac? An Eggo Waffle White Lady? A Mountain Dew Martini? If none of that sounds especially appetizing to you, you’re not a marketing executive.
Classic food brands are increasingly venturing into the alcohol sector, creating niche products that blend booze and snack foods into one concoction that appears to appeal more to the online media outlets that promote them than to consumers. Nevertheless, a new trend is upon us, and so is the cycle of handwringing that so often accompanies them.
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