The Corner

They Really Do Think We’re Idiots

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President Joe Biden delivers remarks at the White House in Washington, D.C., February 8, 2024.

Kevin Lamarque/Reuters

President Joe Biden reportedly plans to spend a portion of his State of the Union Address leaning heavily into the notion that his fellow Americans are idiots.

“Biden embraced the concept of ‘shrinkflation’ in a Super Bowl message targeting major snack food corporations,” Politico reported on Friday. “As the president framed it, there are now ‘fewer chips’ in your bag, while companies are ‘still charging you just as much.’” The White House has been “aggressively testing” the message that American companies are not merely responding to price instability by providing consumers with less product for the same prices. Rather, that phenomenon is somehow the primary source of inflationary pressures, not an outgrowth of them.

Noah Rothman

About the Author

Noah Rothman

Noah Rothman is a senior writer at National Review. His third book, Blood and Progress: A Century of Left-Wing Violence, was published by Hachette in May 2026.

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