I think the original post-election emphasis on values in this election was probably overblown, and now the blowback saying it wasnโt values is probably overblown. It seemed most of the Saturday New York Times was devoted to arguing that the values question in the exit polls was hopelessly flawed. But I noted that Bill McInturfโa GOP pollster, but by no means a shill for social conservativesโdefended the question, and the idea that moral values were important in the election:
โBut Bill McInturff, a Republican pollster, called critiques โgarbage.โ
โThe people who picked moral values as an issue know what that means,โ he said. โItโs a code word in surveys for a cluster of issues like gay marriage and abortion.โ
Mr. McInturff said that if โmoral valuesโ was really a โcatchallโ with a confused meaning, then more Democrats would have picked it. Of the 22 percent who chose โmoral values,โ 80 percent were Bush supporters, 20 percent were Kerry supporters. โItโs self-selected by people for whom these issues are very important for their votes,โ he said, adding that the margin by which Mr. Bush carried these voters arguably made the difference in the election.






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