For making the Coast Guard incident an incident:

Responding directly to a CNN reporter’s question about whether the public should have been notified about a training exercise, Gibbs was harshly sarcastic: “If anybody was unnecessarily alarmed based on erroneous reporting that denoted that shots had been fired, I think everybody is apologetic about that.”
When another journalist noted that the Coast Guard was holding a news conference to take questions on the morning’s events, Gibbs jabbed: “Hopefully CNN will go.”