Generation Y likes having “choices.”

This is such shocking news! I remember how generation X craved a lack of choices. And, if memory serves, the modus vivendi of the babyboomers was to demand that all but the very worst choices be repealed from the cultural menu.

Isn’t it possible that everyone likes choices in one form or another — except the ones who don’t — and this latest round of generational astrologizing is so much confirmation bias?

I think there’s a lot of interesting stuff in this article — about the future of the culture war, etc — but saying that some that studies prove some members of Generation Y will choose one thing and other members will choose the opposite renders the notion that there’s a generational essence a bit moot. “All Generation Y kids love hot dogs with dijon mustard — except the ones who don’t!”