The lunchtime mail brought a new catalogue from The Teaching Company, who now get almost as much of my disposable income as Home Depot.

Page 24, under the heading Human Prehistory and the First Civilizations: “The Rise of the Inka.”

The rise of the who? Oh, I see: they mean the Inca. Can someone please tell me the point of this constant changing of familiar names? Who suddenly decided that “Inca” should be “Inka”? Will this person come forward so we can all throw rotten fruit at him? I mean, what’s the point? Was my “Onomastic Cringe” column written in vain?