As many of you know, I like to keep my finger on the pulse of those who keep their fingers on the pulse of those who occassionally monitor what young people think. And, based upon my exhaustive research I can tell you one thing I am sure of. Les Moonves is a frick’n genius. The CBS News chief is changing the “antiquated” format of the CBS Evening News with a multi-city, multi-anchor deal (or, “dealio” as the kids today call it). He believes that young viewers don’t like the “voice of God” approach of one anchor.
He is so right. Why, I cannot begin to tell you how many times I’ve overheard i-Pod listening hipsters and hep-cats say, “You know, Tré, it’s really too bad the broadcast news programs are so obsessed with the mono-anchor paradigm. If only they would shed that antedeluvian format for something more dynamic and multi-tasking I would eschew MTV cribs and the WB fare for some hard news about the deficit and social security reform reported from different locales.”






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