Letter from London

Public Relations—Political and Diplomatic

With whoops of glee the Socialists discovered that the Conservative Party has for years employed a firm of professional publicists to conduct its propaganda. “Selling politics like soap,” they howled. As a follow-up, they launched a parliamentary attack on the ethics of the advertising profession as a whole. Then, the very next week, the Labor Party produced a highly professional pamphlet, called The Future Labor Offers You, which with its bright thumb-index and photographs of happy family firesides resembled nothing so much as a house decorator’s color chart. “Glossier than thou,” was Lord Hailsham’s acid comment.

AL

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Anthony Lejeune

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London

Britain

British Conservative Party

Public Relations—Political and Diplomatic

With whoops of glee the Socialists discovered that the Conservative Party has for years employed a firm of professional publicists to conduct its propaganda. “Selling politics like soap,” they howled. As a follow-up, they launched a parliamentary attack on the ethics of the advertising profession as a whole. Then, the very next week, the Labor Party produced a highly professional pamphlet, called The Future Labor Offers You, which with its bright thumb-index and photographs of happy family firesides resembled nothing so much as a house decorator’s color chart. “Glossier than thou,” was Lord Hailsham’s acid comment.