A Very COFA Christmas

Is it too early for Christmas wars? No? Well, let’s look to the adverts of England and see how they’re making a mess of things.

British retailers go all out for Christmas, producing elaborate set pieces designed to win awards and hammer home a secular message of Warmth and Giving. Or Giving and Warmth. Perhaps a phalanx of creatives will land on “Share the Spirit” for this year’s campaign while others in the craft blow up all the paradigms and propose a campaign called “Warm the Give.”