Notes & Asides

Memo to: WFB From: Ed Capano

Bill: Here is a copy of one of the posters we’re placing at railroad stations on all the commuter lines in the New York area. (We were able to print a larger, fullcolor version in the December 19 issue, p. 69). The purpose is to remind the New York ad execs— most of whom are train commuters—of NR’s main selling point to advertisers: the loyalty of its readers. Among other things, enjoy the picture.

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Memo to: WFB From: Ed Capano

Bill: Here is a copy of one of the posters we’re placing at railroad stations on all the commuter lines in the New York area. (We were able to print a larger, fullcolor version in the December 19 issue, p. 69). The purpose is to remind the New York ad execs— most of whom are train commuters—of NR’s main selling point to advertisers: the loyalty of its readers. Among other things, enjoy the picture.