70 Year Magazine Archive

A Proposal for the Airlines

by William F. Rickenbacker

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Recent labor problems have brought the airline industry into the news again and reminded us of its precarious condition. The bulk of the current discussion can be divided into two camps: those who would place the industry under still more intricate government regulation, and those who would let it operate as freely as possible.

Without going into that major discussion, I’d like to offer a proposal that should save the typical major airline about $10 million a year while actually improving the service it gives the traveler. The savings will arise from a permanent solution of the “no show” problem and a complete dismantling of the reservations system. It is merely this: do’ away with the reservations system entirely.

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