A faded sign on a hotel wall in Fargo, N.D.: “Just a cup of coffee to you, but a reputation to us.” I always appreciated the fear in the sentiment. They knew they were one weak ration of jake away from losing a customer for good. Although sometimes people think coffee has a bad reputation for serious, moral reasons. Here’s a headline from the New York Times’ new “Op-Talk” online section: “If you read this, you may never drink a latte again.”
You know where it’s going, don’t you? Of course. Let’s guess:
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