The Taste of Influencers

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An influencer takes a selfie with a Labubu plush doll at an AliExpress pop-up store in London, November 11, 2025.

Isabel Infantes/Reuters

According to news reports, three influencers have been bitten by sharks while attempting to take selfies with the creatures. You might think: That could be traumatic, and we should all help the victims. Have any of the sharks set up a GoFundMe yet?

If you’re unaware of the scourge of influencers, it’s like this: You use TikTok or Instagram to show the world that you are doing wonderful and exciting things. When you gain a lot of followers, you start to advertise products, such as prosthetic limbs to replace the one the shark carried off. You become famous for no discernible reason, aside from your ability to point your camera at yourself in Venice while eating tiramisu, which you misspell as “teerameso” in the video’s subtitles. The audience lives vicariously through your travels.

James Lileks

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James Lileks

James Lileks blogs at www.lileks.com.

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