Don’t let the fact that the site still looks the same as it did in 1996 fool you. Via TVNewser:

The Drudge Report may pale in comparison to Google, Facebook, and Twitter when it comes to size and scale, but in terms of driving traffic to news sites, it more than holds its own, according to a report released today by the Pew Research Center’s Project for Excellence in Journalism.
Of the 25 top news sites studied, The Drudge Report was a key driver of traffic to 19 of them, ranking second or third for 12 of the sites and posting impressive totals including 11 percent to FoxNews.com.