Including your television:

Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Even the topsy-turvy world of TV advertising.
“TV, for the most part, has been unmeasurable,” said Desai, program manager for Google’s TV ad efforts. “We’re making TV as accountable as the Internet is.”
Google’s foray into television advertising is an important test of whether the Internet giant can use its wildly successful system of search advertising in the biggest of media channels. While it is pursuing efforts in print and radio, TV represents the company’s biggest hurdle to achieving its goal of building a broad platform for advertisers to run targeted ad campaigns, continuously changed based on metrics, across all forms of media. Unlike online, however, Google faces a struggle in television to convince wary cable operators and networks that its vision is good for them.

Adweek coverage here.