Coming soon to your local news broadcast — product placement:

LOS ANGELES (Hollywood Reporter) – While just about every television genre has jumped on the lucrative product-placement bandwagon, news programs generally have been considered off-limits to preserve editorial integrity.
But with TV stations facing increased competition and pressure on advertising revenue, the barriers that shielded news programing from such deals are falling. Product placement, media and branded entertainment agencies say they are increasingly being pitched opportunities from local stations to integrate their clients’ products into news programing in exchange for buying commercial time or paying integration fees.
“There are more local news stations that are incorporating brands into news in innovative, cutting-edge ways,” said Aaron Gordon, president of entertainment marketing firm Set Resources Inc. “The line, which has always been black and white in terms of what’s news and what’s commercials, is now being blurred.”

Sources tell the Media Blog that one prominent San Diego-area anchor has already reached a deal with Glenlivet.