LA Times:

News Corp., which owns the world’s top social-networking website as well as the Fox television network, is introducing MySpace pages today that will present a massive number of articles and blog entries ranked by their popularity among its users. MySpace News will automatically collect stories from thousands of sources and group them in hundreds of categories, then place them in order based on the votes. The project is the latest effort to apply the collective thinking of the masses to journalism, bringing to bear the power of one of the most-visited websites. “The culture of participation is fundamentally changing the way people are interacting with content,” said Greg Sterling, the principal analyst at Sterling Market Intelligence, a consulting firm in Oakland.

Judge for yourselves how effective this will be. Here’s the top rated story as of 4:35: Billy Sims Has Longhorns in Bowl GameSports Commentary > The Wizard of Odds – after midnight The men’s room at Billy Sims Barbecue in Tulsa features a toilet with an upside-down Longhorn in the bowl. Sims, who won the Heisman in 1978 for Oklahoma, is part-owner of the business, and it appears to be gaining popularity in the Sooner State, with new… more »