The headline for this NYT article is “Wal-Mart Enlists Bloggers in P.R. Campaign” — implying that Wal-Mart has secretly put a bunch of bloggers on its payroll. In fact, there are two bloggers who work for Wal-Mart — Marshall Manson and Mike Krempasky — and neither have made a secret of the fact. The other bloggers just get Wal-Mart press releases via e-mail. According to the NYT, that makes them “enlist[ed]” minions of the “giant retailer.”

But here’s a headline you won’t read in the NYT: “DNC Enlists Reporters in P.R. Campaign.” According to NYT standards for enlistment (gets story ideas from press releases, generally sympathetic to organization’s goals), you could make the substitutions without having to change anything else in the story.