In a column discussing Palin’s relationship with the media, the paper’s former executive editor had this to say about her possibly entering into the 2012 race:

If the 2012 election were held in the newsrooms of America and pitted Sarah Palin against Barack Obama, I doubt Palin would get 10 percent of the vote. However tempting the newsworthy havoc of a Palin presidency, I’m pretty sure most journalists would recoil in horror from the idea.

And that’s just the first paragraph. Following Jonah’s observation that for liberals, the only good conservative is a dead conservative, Keller ends his column by writing of how Palin pales in comparison to Ronald Reagan (while still managing to criticize the Gipper, of course):

Reagan is the antecedent Palin would prefer. Like her, he was mocked for misremembering; like her, he treated the press as a comic foil and used the dominant medium of his day — broadcasting — to go directly to “the people.”
Reagan, though, had a depth of experience, an underestimated grasp of issues, a gift for expedient compromise, a seasoned and loyal team and a good-natured charm that all translated into public trust.
Palin, on the other hand, just has our attention.

Full column here.