Bill O’Reilly’s radio program has been dropped in DC in favor of Jim Rome’s sports-talk show:

With the exception of Rush Limbaugh, conservative talk-radio hosts have struggled for years to find a wide audience on the local dial. While Limbaugh’s afternoon program remains popular on WMAL (630 AM), not many other conservatives’ programs have. Latest case in point: WJFK (106.7 FM) yesterday dropped Bill O’Reilly’s nationally syndicated show, “The Radio Factor,” and replaced it with a sports-talk program hosted by Jim Rome. O’Reilly, an avowed independent who takes many conservative views, occupied a two-hour afternoon slot on WJFK. The popular Fox News Channel TV host never attracted much of a radio following in Washington — in the most recent ratings period, his program had about 1.2 percent of the audience. But then, neither have many other conservatives, whose programs are popular in many cities but barely move the ratings needle in the Washington area, the nation’s eighth-largest radio market.

And as a memo to CAP, the liberal talk radio station in DC is doing even worse than O’Reilly:

WWRC (1260 AM), which offers “progressive talk” featuring liberal hosts such as Stephanie Miller and Ed Schultz, has smaller ratings than even WTNT. WWRC’s audience is so small that it hasn’t shown up in Arbitron rankings in years.