Some wishful-thinking analysis of this ad from Grist:

The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police — people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.
Now go back through the ad. Notice that everyone who gets busted is a man. There are lots more urban and suburban professional males in Audi’s target market than there are teabaggers.
To scratch one layer deeper: what is Audi’s message to these guys who want to be good but find the effort anxious-making? Here’s a way to meet your green obligations and still have a bad-ass car! The Audi A3 is both green and desirable — indeed more desirable because it’s green. Buried deep in this ad, in other words, is a bright green message: prosperity, pleasure, and sustainability can be achieved together.
Anyway, not to overthink it (ahem), but the ad is not just another pot shot at greens. It’s an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing. Audi’s effort to reach them, however clumsy, is actually a bit ahead of the curve.

And here’s why there’s an anteater in the video: it can smell Styrofoam:

UPDATE: Media coverage of Salinas, Calif. local hero “Mario.”