The New York Times reports today that the Discovery Channel is introducing a new eco-tainment channel devoted to the marvels (and the associated deprivations) of environmentally friendly living, which will bear the fetching title Planet Green.

Ed Begley, Jr. will be bicycling feverishly to catch all the exciting new programming, which debuts Wednesday.

UPDATE: A reader writes in wondering, “Are you sure this isn’t an Onion parody?”