Software engineer and entrepreneur Brian Kennish is working on an exciting project, which he describes in an interview with Connie Loizos of Private Equity Hub:

Today, the native New Yorker is running Disconnect, a San Francisco-based startup whose software blocks third-party data collection from Facebook, Google, Yahoo, Twitter and other companies that are constantly gathering user information. He’s also in the process of raising roughly $1 million in seed funding to help market the software and expand Disconnect’s scope, including through a premium app now that’s “heavily privacy related and that will be downloadable some time in the next six months.” (He isn’t talking details just yet.)

Why should you be considered about your data being gathered by third parties?

I’ve been an engineer at DoubleClick and Google – two of the world’s biggest ad and data collection companies — and I personally have no idea what’s happening with our data. I know it’s being collected in tons of places and data exchanges, but ultimately, it’s being replicated in so many places, it’s completely unknown what’s going to happen with the data. I think stuff will get lost, hacked. People talk about your data exhaust. This stuff is going to leak out all over the place. I met with a group product manager from Google after I left the company, and he told me he thought that in 25 years, all the data that Google has right now will be public.

Sounds like a good reason to be concerned.