It looks like Chuck DeVore, a Republican aiming to knock off Sen. Barbara Boxer in California, is trying to build a little brand identity by reaching out to other conservative GOP Senate candidates. His campaign designed and paid for a web widget that features DeVore, Pennsylvania candidate Pat Toomey, Florida candidate Marco Rubio, and Texas candidate Michael Williams; in other words, DeVore spent money to build a tool that will help raise funds for three other candidates in other states.