I think John Ellis is a sharp guy. He writes,

After South Carolina, the rest of the campaign will be on television and on the Internet. There is no way to “organize” 17 states that are having primaries on the same day. And with all of the campaigns so short on cash, every available dollar must necessarily go toward media advertising. So paid media and unpaid media (news media coverage) will determine, to a large degree, the outcome of the race.

If the race, after Florida, goes from retail to wholesale, so to speak, and everybody is short on the funds they would like to have (I don’t quite buy Ellis’ contention that the entire field besides Romney is “broke”)… then the candidates are going to be even more reliant on unpaid media – getting media coverage.

Unfortunately for them, the press is going to be obsessed and enthralled by the hammer-and-tong fight between “The Queen” and “The Second Coming of Martin Luther King Jr.” The Republican primary fight will always be below the fold and in the second block of television news stories.

The upside for voters in the February 5 states is that with little money for ads, and less attention from the MSM, the dominant media voices will be local news, conservative alternative media, talk radio, blogs, etc.