Usually, when a politician features their family in an ad, the consultants have been telling them they need to “humanize” their image. I always wonder if the memos read something like, “The voters agree with your positions, but have nagging doubts about your ability to deeply connect with another human being, and/or procreating.”

I liked this ad from Ron Johnson, who’s running against Sen. Russ Feingold in Wisconsin. It pretty clearly mocks the tired lines and images we’re used to seeing.