Jonah, my favorite bit in that BBC story was this:

The meeting also reviewed what has been described as a Mecca watch, the brainchild of a French Muslim. The watch is said to rotate anti-clockwise…

Ingenious. With the Mecca watch, time runs backwards. Until it gets to the seventh century, when it stops.

Prediction: The Archbishop of Canterbury will have adopted Mecca time by lunchtime.