The much-beloved Budweiser Clydesdale horses will make a 30-second appearance during the Super Bowl this year. This is fine news. It is common knowledge in the greater Abel family that no Super Bowl is complete without the horses’ idyllic trot across Americans’ 4K panels, or Aunt Audrey’s cocktail weenies. But this year, the jingling harnesses also signal that Budweiser is wisely returning to the moving, Americana-infused marketing that made it, and its offshoot Bud Light, the most recognized and consumed beer in the country.
Naturally, the given reason for their return is bloodless C-suite language, as related by Variety:
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