TO: ALL TEAM MEMBERS
FROM: CRISIS MANAGEMENT TEAM
IN RE: WUHAN/CHINA ORIGIN OF COVID ACCOUNT
ALL:
WE ARE GOING TO BEIJING LATER THIS WEEK TO PITCH THE WUHAN LAB IMAGE MITIGATION BUSINESS.
ATTACHED IS A TENTATIVE POWERPOINT DECK. PLEASE MARK UP AND SUBMIT EDITS BY C.O.B. THURSDAY.
PITCH DECK FOR CHINESE COMMUNIST PARTY/WUHAN LAB LEAK RESPONSE TEAM
PREPARED BY: OPINION INFLUESSENTIALS PUBLIC RELATIONS LLC
SLIDE ONE: A funny-looking cartoon bat wearing a lab coat and looking through a microscope.
Caption: “Bat you didn’t think this would happen to you, right? Four ways the ‘virus’ of a bad public image can make a real difference in a ‘soft power’ world!”
Reduces ability to invade Taiwan.
Reduces ability/access for forced child labor.
Interferes with reeducation and containment plans re: Uyghurs etc.
Helps Trump.
SLIDE TWO: Cartoon bat taking a “selfie.”
Caption: “We can make it batter!”
The Crisis Management Team at Opinion Influessentials Public Relations LLC offers a suite of services to address this crisis. We attack a problem from three key areas:
Racialize: We reframe the problem in a racialized and political way. For instance, making the issue about anti-Asian bigotry rather than unproven allegations about complicated scientific things.
Visualize: We create a battle space of “radical transparency” in which related issues are brought to the forefront. For example, WHO travel and entertainment expenditures. Lack of diversity at the CDC, etc.
Humanize: We “humanize” the workers at the Wuhan lab and rebrand them as the First First Responders and the original “inventors” of the life-saving vaccines.
SLIDE THREE: Cartoon bat with a jaunty fedora with a “Press” card in the hatband.
Caption: “Telling your own story is the batter way to go!”
The Crisis Management Team at Opinion Influessentials Public Relations LLC has relationships with major American and European media outlets. We can rely on supportive pro-Chinese articles and opinion essays from such outlets as:
The Guardian Paul Krugman
Senator Dianne Feinstein
Harvard University
(List in formation)
SLIDE FOUR: The same cartoon bat, now in a lab coat, in a research-laboratory setting, surrounded by gleaming and spotless equipment.
Caption: “It’s already looking a lot batter!”
At the appropriate time, we offer Western media outlets guided tours of the research lab or one very similar to it, in which safety and health procedures are on display. Can also postpone this if not feasible.
We highlight the outcomes from a COVID-touched world, i.e. along the lines of the New York Times Modern Love column — showing couples and marriages and family bonds that are actually stronger thanks to the “lockdowns.” Also: If feasible, highlight the increased learning due to home-schooling, etc.
A climate-changed world needs a better and more sustainable source of protein. Pangolins to the front of the line!
SLIDE FIVE: Tucker Carlson–looking bat at his on-set desk with a line through him.
Caption: “Fight Bat — er, we mean BACK!”
There’s never been a defense as good as a real offense. Along with the media/influencer campaign, we recommend the following actions for the Chinese Central Committee to consider:
Begin selling dollar and dollar-denominated assets and continue to do so despite the resulting collapse in prices.
Purchase the Pfizer and Johnson & Johnson pharmaceutical companies.
Produce a major motion picture that dramatizes the “leak” of a COVID-like virus from a corporation based in Florida, and the subsequent “cover-up” and “false flag” operation to transport it to Wuhan.
Demand worldwide action on climate change.
SLIDE SIX: Cartoon bat shining a “bat signal” against the night sky.
Caption: “Our team will go ‘batty’ to serve the Chinese Communist Party!”
Areas of expertise and execution:
We control the narrative through Instagram influencing campaigns, social-media posts, targeted ad buys, and the creation of a rapid-response team to deal with social-media criticism.
We utilize soft-media and earned-media placements — Jimmy Fallon, The Daily Show, Don Lemon, etc. — to reinforce our key message takeaways: there is no “evidence” that the coronavirus came from China; anti-Chinese bigotry is now the leading cause of violence in the world (will need surveys for this); Chinese government most efficient and transparent on earth; save the pandas.
We create counter-narrative of racism/white privilege/etc. driving current desire to “investigate” origins of the virus, which is “fully investigated” and also “old news.”
We reinforce through academic/medical/scientific influencers — e.g., Fauci etc. — how virus is probably result of climate change.
SLIDE SEVEN: Cartoon bat at a desk with his “wing” raised.
Caption: “Questions? Discussion?”
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